AMC: Show Me More

Client AMC
Studio Block & Tackle
Creative Directors Adam Gault, Ted Kotsaftis
Design Alphonse Swinehart, Jaime Justen
Animation Block & Tackle
Producers Megan Anderson, Dorian Carli-Jones

Collaborating with fellow art director Jaime Justen from Block & Tackle, I contributed to the creation of a graphics toolkit for the AMC docuseries Show Me More. This program provides an exclusive behind-the-scenes glimpse of numerous popular shows featured on the network.

Through a process of extensive design exploration, we refined the graphical appearance of the toolkit, employing a simple circular motif as a metaphorical “reveal” of the inner workings of each show. Additionally, we developed a distinct color palette for each episode, tailored to the individual characteristics of the series.

︎ Montage

︎ Design Frames

︎ Exploration Design Frames

Alphonse Swinehart   ©2023