Beats by Dre:

Times Square 4K Screen

Apple / Beats by Dre

Through the last half of 2015, I art directed and helped design and animate over 12 separate animated billboards for the largest 4K screen in the world, located in the center of Times Square, to help promote various albums and products for Beats by Dre. Some involved repurposing video or photographic content by creating unique compositions along with secondary design elements, while others were entirely original, whether shot practically, created in CG, or a combination of the two.

︎ various stills ︎

Alphonse Swinehart   ©2023