Beautiful Rejects

Quite often when working in the field of title design, you create a multitude of concepts, style frames, and typographic options for a single project. Sometimes you want to give the filmmakers a wide range of choices. Most times, you’re just trying to win the job in the first place. In the end, win or lose, you typically end up with tons of unused but successful designs: the beautiful rejects.


Alphonse Swinehart