REEL     FILM & TV     DOCUMENTARY     BRANDING     OTHER     INFO

ESPN Wimbledon, Broadcast Toolkit


Client ESPN
Studio Imaginary Forces
Creative Director Rob Slychuk
Design Alphonse Swinehart
3D Design/Animation Jeffrey Su
2D Design/Animation & Toolkit Juliana Martins
Editor Pascal Leister
Producer Keith Bryant
Coordinator Nic Luong
Executive Producer Renée Robson

Working closely with Rob Slychuk and the team at Imaginary Forces, I helped design the look of the broadcast package for ESPN’s coverage of the 2025 Wimbledon Championships. Using the clients’ reference of “cinema” and the stylistic look of Wes Anderson films, I boarded a number of design options all with the basic foundation of clean, centered typography and bright, muted colors.

︎ Final Frame Examples



︎ Various Process Frames








Alphonse Swinehart   ©2025