It’s Always Sunny on Hulu

Client FX
Studio Block & Tackle
Creative Directors Adam Gault, Ted Kotsaftis
Project Lead Jaime Justen
Design Alphonse Swinehart, Jaime Justen, David Jouppi, Larisa Martin
Sun Illustration Andres Moncayo
Animation Jaime Justen, David Jouppi, Larisa Martin, Saurabh Shriwas
Producer Dorian Carli-Jones

Working with the amazing team over at Block & Tackle, I helped lead the design for this loud and obnoxious campaign for FX, announcing the availability of the entire library of It's Always Sunny in Philadelphia streaming on Hulu.

Based on classic (and terrible) weekly supermarket advertisements, we created various treatments for a flexible system — mortises, title cards, roto’d elements, and, of course, plenty of beloved Sunny Easter eggs.

︎ 30 second spot

︎ Frames

Alphonse Swinehart   ©2023