The 1619 Project

Client Hulu
Studio Block & Tackle
Creative Directors Adam Gault, Ted Kotsaftis
Producers Megan Anderson, Dorian Carli-Jones
Production Coordinator Mara Henderson
Project Lead David Jouppi
Series Identity Design Adam Gault, Jaimie Justen, Alphonse Swinehart
Toolkit Jaime Justen, David Jouppi, Alex Winakor
Animation Stefanie Augustine, Margaret Bialis, Adam Gault, Dylan Goodsell, Jaime Justen, David Jouppi, Sam Pickett, Mike Russo, Saurabh Shriwas, Aren Williams, Alex Winakor

It was a privilege to have been asked by Block & Tackle to contribute to the development of the graphics identity for the Hulu docuseries The 1619 Project, based on the critically acclaimed Pulitzer Prize winning essays authored by Nikole Hannah-Jones. Collaborating with fellow art director Jamie Justen, we dedicated a few weeks to designing a cohesive visual language that would be utilized across all episodes of the series, including title cards, lower thirds, archival treatments, and bespoke infographics.

During the ideation phase, I proposed employing Vocal Type foundry for the typography, owing to Tré Seals' impressive collection of typefaces that draw upon historical references, such as the 1963 March on Washington for Jobs and Freedom. Moreover, we drew inspiration from the magnificent and pioneering infographic designs of W.E.B. Du Bois, which not only influenced our own infographic work, but also inspired the use of his hand lettering as the secondary typeface used throughout the series.

︎ Select design explorations

Alphonse Swinehart   ©2023