The Package
Client Red Hour Films / Campfire / Netflix
Studio Filmograph
Creative Director Aaron Becker
Art Direction, Animation Alphonse Swinehart
Executive Producer Seth Kleinberg
Producers Aaron Becker / Troy Miller
Main titles for the Netflix comedy film The Package. The design and animation playfully foreshadows the main plot of the movie (trying to save a certain male body part after one of the main characters accidently chops it off) by cutting off and reattching pieces of the letterforms throughout the sequence.
︎ Main Title Frames
![](https://freight.cargo.site/t/original/i/690454c60f6c8b81b5d26c7a5f687ccc564f5c8341cd791d3a390fdd5e0e7af5/package_frames_0011_Layer-1.jpg)
![](https://freight.cargo.site/t/original/i/751f8c92d9584d42a2628f7a0389bc4e82512b1e6a838d52560728fef62b8ead/package_frames_0010_Layer-2.jpg)
![](https://freight.cargo.site/t/original/i/4da46437c5626c6eed2ddee2a4202fc425f51430998efa8b9fdf9b72084f61b6/package_frames_0009_Layer-3.jpg)
![](https://freight.cargo.site/t/original/i/68b5431b12fc2dc97cbc35f561b28cc13a6d67924b93d5f6d3ade3e0a5b446a8/package_frames_0008_Layer-4.jpg)
![](https://freight.cargo.site/t/original/i/c2febadbb5ab92f2e61d993fa4480049bb2544a5fbfa713eec104e911a374623/package_frames_0007_Layer-5.jpg)
![](https://freight.cargo.site/t/original/i/a807c737340cca1cd57504bf16241021261537693786b8ea45602f307669b806/package_frames_0006_Layer-6.jpg)
![](https://freight.cargo.site/t/original/i/748eb928d2378666c4ec8fcdbfd080c726a6e6bf74a4afe2c986251cd2d4f5cf/package_frames_0005_Layer-7.jpg)
![](https://freight.cargo.site/t/original/i/6efe4f1867f32e4173d66ba367b99c811712a4eaa846438c17d860687af927b0/package_frames_0004_Layer-8.jpg)
![](https://freight.cargo.site/t/original/i/b3f9e83402eaf0232e5f9051d69c67d92f6312e73195bdd250051ef022e26a9a/package_frames_0002_Layer-10.jpg)
![](https://freight.cargo.site/t/original/i/1506b77e4fdd3c10618bce2c25b01a2e4bfbf0f8c9ceb2de77ed0df78a0239be/package_frames_0001_Layer-11.jpg)
![](https://freight.cargo.site/t/original/i/b71ba0f0155fb58d4db15040f446ff2bfe6cc0e536e8845ed5887d70512a98a3/package_frames_0000_Layer-12.jpg)
I wasn’t able to find a specific typeface that had the condensed and rounded qualities (i.e. phallic) that I was looking for, so I ended up designing my own, called “Eggplant”.
︎ Original typeface
![](https://freight.cargo.site/t/original/i/bb854f3cf884ccd3f8d8497f373bbe0e552c15e8def5cab5eb954b301b9c08b8/Eggplant_type.jpg)
![](https://freight.cargo.site/t/original/i/5a6463e371149f737b092a7485da9bf2e531ee19fad053a9452567951d7e8526/package_type.jpg)
![](https://freight.cargo.site/t/original/i/316475ce145e5c641af7ed74585440ba3561a70845d1188bca999e02bb7bc3f0/package_type2.jpg)
︎ Alternate design
![](https://freight.cargo.site/t/original/i/7681adeb45614b574a97af1e4d5d5338519f9259c1ddaa38954bac565a457aa9/eggplant01.jpg)
![](https://freight.cargo.site/t/original/i/6d84280aa5e2dec3da13895ae12533b4afb1c24c54213cd27f16fffa1d083f3e/eggplant02.jpg)
![](https://freight.cargo.site/t/original/i/96d26e1f2e85f8821db7c6d97c1f3b6aaaf92bcb78dd0a693a0a1c2b3c5d8e73/eggplant03.jpg)
![](https://freight.cargo.site/t/original/i/456e5a147fe52a74f006fe160a5a3f037eb0f12f4b4ac8b24d77c39bf03e0276/eggplant04.jpg)
![](https://freight.cargo.site/t/original/i/28dbd3fab4c9805ac926380407a5e7eedcc9d12a8c7f9cc82f61e7f45752c9cf/eggplant05.jpg)
![](https://freight.cargo.site/t/original/i/fa120c538569262c6ad974c94571e8d53d24a855376d1ad4b335001b90b34132/eggplant06.jpg)
︎ Another typeface exploration (nothing subtle about this)
![](https://freight.cargo.site/t/original/i/47e7527e8cdabbc683567287c7b505673f1010b746604aa6fcaaa94082aeac4a/Dickface.jpg)