Toys-R-Us
Client Toys-R-Us
Studio LAIKA/house
Creative Director Nicholas Weigel
Art Direction Alphonse Swinehart
I spent 5 months with LAIKA/house designing and animating 6 separate commercials for the Toys-R-Us 2011 holiday campaign. Below is a wonderfully psychedelic montage of all the spots, as well as one of the 15 second versions that aired on TV.
︎ Montage of all spots
︎ Selected designs from the original storyboards
![](https://freight.cargo.site/t/original/i/33dfcf55f223abbc31a912464d676aaf4fcf4e602889ffafacf660fc2bb2d7a5/100611__0017_w03_o.jpg)
![](https://freight.cargo.site/t/original/i/b9db522d08f2e9058f6de8c0a94b897baba1a38205b7225039ac1eff07acf774/wgi_dragon_0728_v05_as_o.jpg)
![](https://freight.cargo.site/t/original/i/99c413e0fa92b84d40698c33ec86efc2922038031cb6110ffab5ca462ee2854b/101711__0001_c02_o.jpg)
![](https://freight.cargo.site/t/original/i/0be7a932e59fc3958f0cbf5bb5168cae332bf6265f0ac30f3b581eaee7ed6053/d1d_crayola_02_0810_v04_as_o.jpg)
![](https://freight.cargo.site/t/original/i/e69d01f45f7fa52d4af0d191cefa5987d00130f84dd0971569baffd8d3a9f114/d1d_nerf_02_0810_v06_as_o.jpg)
![](https://freight.cargo.site/t/original/i/33a81a0471c4cba67631dc1ed596876e2d9f78a09d7507ebae4320276b94e260/d1d_sm_01_v03_as_o.jpg)
![](https://freight.cargo.site/t/original/i/ab5c549e0e26fea0f923ad08805f686c73c1a3682ae4be4b97bf399f0ad9e6a5/d2d1_030_0801_v05_askc_o.jpg)
![](https://freight.cargo.site/t/original/i/4c7fbea1c6241976651b4ab70d90ea0b3e23b47ee0ebfa490469f1cb03e69e6d/d2d1_030_0801_v06_askc_o.jpg)
![](https://freight.cargo.site/t/original/i/8915f3829984f45aad01d7d0a20f0d20f64ce282734770f065a5fedbe62ab541/d2d1_barbie_0805_v03_as_o.jpg)
![](https://freight.cargo.site/t/original/i/18fd055c5372669a8bf50544573783eba04fb8236615dcba1effd46787969617/d2d1_train_0725_v05_ph_o.jpg)
![](https://freight.cargo.site/t/original/i/c79800a051567816cbe2d519345bff4c432e8ccbf2f194d44934bf8b15286590/design_0005_Layer-Comp-1_o.jpg)
![](https://freight.cargo.site/t/original/i/727d6962ef171b425e3f19f9d5bf4659eb63be92a2d8bd51ae93589b870fe37a/wgi-message_02_v3_as_o.jpg)