Client Toys-R-Us
Studio LAIKA/house
Creative Director Nicholas Weigel
Art Direction
Alphonse Swinehart

I spent 5 months with LAIKA/house designing and animating 6 separate commercials for the Toys-R-Us 2011 holiday campaign. Below is a wonderfully psychedelic montage of all the spots, as well as one of the 15 second versions that aired on TV.

︎ Montage of all spots

︎ Selected designs from the original storyboards

Alphonse Swinehart   ©2023